63% of the shock treatment failures improved Thorazine advertisement, 1955





THORAZINE*   in   SCHIZOPHRENIA
"Our most encouraging results have occurred in chronic schizophrenics who were resistant to all psychiatric therapies, including psychotherapy, intensive shock therapy, or did not maintain improvement after prefrontal lobotomy. After they were placed on the 'Thorazine' program, 17 of the 27, or 63% of the shock treatment failures improved sufficiently to be discharged home."
Ford, H., and Jameson, G.K.: Paper presented at A.M.A. Clinical Meeting, Miami, Florida, Dec., 1954.
'Thorazine' Hydrochloride is available in 10 mg., 25 mg., 50 mg. and 100 mg. tablets; 25 mg. (1 cc.) and 50 mg. (2 cc.) ampuls; and syrup (10 mg./5 cc.).
Additional information on 'Thorazine' is available on request.
Smith, Kline & French Laboratories
1530 Spring Garden Street, Philadelphia 1
*T.M. Reg. U.S. Pat. Off. for S.K.F.'s brand of chlorpromazine.

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