enabling her to view her pain with a serene detachment Thorazine advertisement, 1956





THORAZINE can allay the suffering
caused by the pain of
SEVERE BURSITIS
The ataractic, tranquilizing action of 'Thorazine' can reduce the
anguish and suffering associated with bursitis. 'Thorazine' acts not
by eliminating the pain, but by altering the patient's reaction --
enabling her to view her pain with a "serene detachment"... Howell
and his associates(1) reported: "Several of [our patients] expressed the
feeling that ['Thorazine'] put a curtain between them and their pain,
so that whilst they were aware that the pain existed, they were not
upset by it."
Smith Kline & French Laboratories, Philadelphia
1. Howell, T.H.; J.A.P., and Dietrich, M.: Practitioner 173:172.
*T.M. Reg. U.S. Pat. Off. for chlorpromazine, S.K.F.

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