chemotherapy now an important factor in the treatment of mental illness
Thorazine advertisement, 1959

to restore them to their senses
            "Surprise Bath" used in colonial to "restore the distracted
            to their senses." Original wood engraving by John De Pol.
Less than 200 years ago, the mentally ill were bled, purged, beaten and sometimes nearly drowned in efforts to restore them to their senses.
The treatment of mental illness has progressed far beyond methods such as these. One of the major advances in psychiatry has come through
chemotherapy -- now an important factor in the treatment of mental illness, pioneered and developed with 'Thorazine'.
The importance of 'Thorazine is twofold:
(1) its continued widespread use has established it as a fundamental drug that can be used with confidence and
(2) it has led S.K.F. to the development of related drugs which offer the psychiatrist the opportunities to help an even greater number of patients.
THORAZINE* chlorpromazine, S.K.F.
Smith Kline & French Laboratories
*T.M. U.S. Pat. Off.

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