the physician should be fully conversant with the available literature
Thorazine advertisement, 1956

in severe asthma...
Relief of psychic stress is often as important as control of offending allergens in the successful treatment of many patients with severe asthma.
THORAZINE can be highly effective...
'Thorazine' has a definite place in the treatment of severe asthma. The unique ataraxic, tranquilizing effect of 'Thorazine' controls the emotional
processes which may either cause or aggravate and prolong the severe asthmatic attack.
Furthermore, 'Thorazine' -- unlike calming agents previously used -- causes little or no respiratory depression.
It goes without saying that not all cases of asthma are suitable for 'Thorazine' therapy.
'Thorazine' is most useful when the psychic element is important.
'Thorazine' should be used discriminately and, before prescribing, the physician should be fully conversant with the available literature.
'Thorazine' is available in ampuls, tablets and syrup (as the hydrochloride), and in suppositories (as the base).
Smith Kline & French Laboratories, Philadelphia
T.M. Reg. U.S. Pat. Off. for chlorpromazine, S.K.F.

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